Softmedia Dubai Web Design Strategy

June 6, 2007

Softmedia Dubai web design is the designing and graphical presentation of content shown on the Internet in the form of Web sites and other Web applications using many different forms of media. We use HTML, CSS, and the newest form of language, XHTML, integrating various forms of dynamic, interactive content using server-side languages such as PHP (Hypertext Preprocessor).

A Web site is a collection of information about a particular topic or subject. Designing a website is defined as the arrangement and creation of Web pages that in turn make up a website. A Web page consists of information for which the Web site is developed. A website might be compared to a book, where each page of the book is a web page.

Softmedia Dubai web site design crosses multiple disciplines of information systems, information technology and communication design. The website is an information system whose components are sometimes classified as front-end and back-end. The observable content (e.g. page layout, user interface, graphics, text and audio) is known as the front-end. The back-end comprises the organization and efficiency of the source code, invisible scripted functions, and the server-side components that process the output from the front-end.

Softmedia web developers have a graphic arts background; we pay attention to how a page looks and considering how visitors are going to find the page via a search engine. Softmedia search engine optimization consultants (SEOs) ensure how well a web site works technically and textually: how much traffic it generates via search engines, and how many sales it makes, assuming looks do also contribute to the sales.

Website Planning

Before creating and uploading a website, Softmedia takes the time to plan exactly what is needed in the website. Thoroughly considering the audience or target market, as well as defining the purpose and deciding what content will be developed are extremely important.

Purpose

It is essential to define the purpose of the website as one of the first steps in the planning process. We are focuses on what the website will accomplish and what the users will get from it. A clearly defined purpose will help the rest of the planning process as the audience is identified and the content of the site is developed.

Audience

Defining the audience is a key step in the website planning process. The audience is the group of people who are expected to visit your website - the market being targeted. These people will be viewing the website for a specific reason and it is important to know exactly what they are looking for when they visit the site. A clearly defined purpose or goal of the site as well as an understanding of what visitors want to do/feel when they come to your site will help to identify the target audience. Upon considering who is most likely to need/use the content, a list of characteristics common to the users such as:

  • Audience Characteristics
  • Information Preferences
  • Computer Specifications

Web Experience

Taking into account the characteristics of the audience will allow an effective website to be created that will deliver the desired content to the target audience.

Content

Content evaluation and organization requires that the purpose of the website be clearly defined. Softmedia will create a list of the necessary content then organizing it according to the audience's needs is a key step in website planning. In the process of gathering the content being offered, any items that do not support the defined purpose or accomplish target audience objectives will be removed. We will test the content and purpose on a focus group and compare the offerings to the audience needs.

The next step is to organize the basic information structure by categorizing the content and organizing it according to user needs. Each category will be named with a concise and descriptive title that will become a link on the website. Planning for the site's content ensures that the wants/needs of the target audience and the purpose of the site will be fulfilled.

Compatibility and restrictions

Because of the market share of modern browsers, the compatibility of your website with the viewers is restricted. For instance, a website that is designed for the majority of web surfers will be limited to the use of valid XHTML 1.0 Strict or older, Cascading Style Sheets Level 1, and 1024x768 display resolution.

This is because Internet Explorer is not fully W3C standards compliant with the modularity of XHTML 1.1 and the majority of CSS beyond 1. A target market of more alternative browser (e.g. Firefox and Opera) users allow for more W3C compliance and thus a greater range of options for a web designer.

Softmedia Dubai will ensure that all incompatibilities go unnoticed by the users and will work on a particular platform browser, thanks to extensive testing it on different environments.

Planning documentation

Documentation is used to visually plan the site while taking into account the purpose, audience and content, to design the site structure, content and interactions that are most suitable for the website. Documentation may be considered a prototype for the website - a model which allows the website layout to be reviewed, resulting in suggested changes, improvements and/or enhancements. This review process increases the likelihood of success of the website.

First, the content is categorized and the information structure is formulated. The information structure is used to develop a document or visual diagram called a site map. This creates a visual of how the web pages will be interconnected, which helps in deciding what content will be placed on what pages.

Some or all of the individual pages are designed in greater detail as a website wireframe, a mock up model or comprehensive layout of what the page will actually look like. This is often done in a graphic program.

 
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