Softmedia Dubai News

Creating a Corporate Writing Style

Sat, 28 jun 2008 8:00 GMT

Developing a corporate writing style will unify your company's communications and create a unique 'voice' that enhances corporate recognition and brand awareness. To ensure that your corporate writing style is applied consistently, you need a style-guide.

40 Simple Ways to Build Trust in Your Website Visitors

Thu, 18 Dec 2007 8:00 GMT

You don't get a second chance to make a first impression. Building trust for your online visitors cannot be achieved by just a single action. Trust is achieved by many little actions you do throughout your website and when its taken together, give users a sense of stability, honesty and legitimacy for your business and services you provide.

Top 10 Reasons Why You Might Want to Redesign Your Website

Thu, 13 Dec 2007 6:00 GMT

Have you ever thought about website redesigning? If so, you have come to the right place. Here, through this informative article, we will take a much closer look at some of the reasons that you may want to get a complete website redesign. We will also take a closer look at some of the things that redesigning your website can do for you. Read on to find out more.

Improve Your conversion Rate With An Online Sales Silo

Mon, 19 Nov 2007 6:00 GMT

You're probably wondering what an online sales silo is and why you need to create one. In the past, sales and marketing experts told us to create a sales or marketing funnel. You dump all of your prospects into a wide funnel and a few would drop out of the bottom of the funnel that may turn into customers. Using the power of the search engines, you drop highly targeted prospects into a silo instead of a funnel. Once they are in the silo, you lead them directly to the product or service they were searching for and sell it to them.

Four Critical Web Design Rules

Sat, 21 Jul 2007 6:00 GMT

Content is King! If you want a website to generate back-links and have quality content the search engines love, be sure to make it readable by both people and search engines. Search engines are working to give people quality results. Thus, they are looking for sites with quality content. So - by building site content for people, not only are you getting back to basics (information dissemination to people via the Internet), you are creating a site search engines will love. So, build sites for people - and the search engines will come.

What is a Marketing Plan Anyway?

Sat, 30 Jun 2007 12:00 GMT

Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you'd build it, move in and enjoy it.

The Forgotten Fundamentals of SEO

Mon, 25 Jun 2007 8:30 GMT

As a Web Developer and SEO consultant I deal with many existing website owners who are looking to modify or improve their website. I also deal with many people who are looking to start their web presence with a new website. Through both of these interactions there is often a common theme; a misunderstanding or an attitude. I call this a misconception of reality, as often the reality of what the Internet can actually do for the persons business and what they think it can do differ massively.

Important details that you should consider when writing for the Web

Thu, 21 Jun 2007 8:30 GMT

When you're browsing the Web for information, you're coming across variously structured pages. Some contain the exact information that you need, while others are full of details that prove to be inconclusive. The rule of thumb when writing for the Web is to keep the information well structured, and to respect some basic, very simple directions. Failure to do so will result in web users never attempting to access your web page again.

Targeted versus Spam Traffic

Thu, 21 Jun 2007 8:00 GMT

The best approach when running businesses over the Internet is to concentrate on directing quality traffic towards your Web site. In order to do that, there are some tricks that can be done and some rules of thumb that must be taken into account.

Don't sit back and imagine that your site will draw relevant traffic all by itself. In order to make your return on investment worthwhile, you really have to put some effort into promoting your site and luring the right prospects towards your business.

How to Improve Website Credibility

Wed, 13 Jun 2007 15:00 GMT

Web credibility has become a very important topic today. The fact that you have a site should not make you rest on your laurels. In these times, where facts are certainly more important than promises; if you have an online business, one of the most important matters that you should give due consideration is online credibility: you have to persuade web visitors that there is truly something worth wild behind a good-looking, usable website: you have to convince the visitors that the image you try to promote is trustful and that you intend to keep your promises advertised on the internet.

Writing Marketing Copy That Sells

Tue, 12 Jun 2007 14:00 GMT

When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them.

You want prospects to read not just the first sentence but the majority of your copy. Once they've read it, you want them to decide that they need your product or service and either make a purchase or contact you for more information.

When prospective clients and customers see your web site, ads or brochures, you want them to be captivated and impressed. You hope they'll read not just the headlines, but all the way through the copy. And you want this scintillating copy to motivate them to take the next step, and make a purchase or contact you for more information.

Softmedia Dubai Web Design Strategy

Wed, 09 Jun 2007 07:00 GMT

Softmedia Dubai web design is the designing and graphical presentation of content shown on the Internet in the form of Web sites and other Web applications using many different forms of media. We use HTML, CSS, and the newest form of language, XHTML, integrating various forms of dynamic, interactive content using server-side languages such as PHP (Hypertext Preprocessor).

A Web site is a collection of information about a particular topic or subject. Designing a website is defined as the arrangement and creation of Web pages that in turn make up a website. A Web page consists of information for which the Web site is developed. A website might be compared to a book, where each page of the book is a web page.